How You Can Use Display Strips to Boost Sales
For years, retailers across the world have relied on display strips in order to increase sales or supplement their pre-existing sales. Simple to use and simpler to hang, it’s almost impossible to go wrong with display strips. And the kicker is this: customers love them.
With all that in mind, however, we here at Do-It believe there’s something of an art to using display strips well. Choosing the right products and the right locations for your merchandising display strips requires insight into the product you’re selling as well as the needs of your customers. For that reason, maximizing the returns on your investment in display strips can take a little skill. That said, we here at the Do-It Corporation are always happy to share what we know.
Today, we’re discussing how you can boost your sales with the help of Do-It display strips.
Using Custom Display Strips to Boost Sales
Custom display strips are one of the best ways to increase sales in a retail environment. Not only do customers love custom display strips for their fun designs, but they also help a product stand out amongst the chorus.
Custom display strips are most effective for two types of products:
- Products with strong brand awareness and brand loyalty
- Products with a powerful brand identity
The first type of product listed above can be any household name that people count on or accept as a common product of everyday life. The second type of product may be something with a unique, eye-catching name or design that customers take note of for its uniqueness (such as “Slap Ya Mama” Cajun seasoning).
Using Display Strips to Boost Impulse Purchases
One of the best ways to use display strips is to boost impulse purchases at your store. Our impulse merchandising strips are perfect for any areas that customers tend to stick around or take their time, such as:
- Check-out lanes
- Self-check-out
- Lines or queues
- Service areas (such as pharmacies)
While waiting, customers are more likely to pay attention to small, nifty products that they may not generally think about but could benefit from. Some examples of these products include:
- Phone chargers, cases, and other accessories
- Mints, gum, deodorants, and last-minute fresheners
- Sunglasses, readers, glasses cleaners, and other optical apparel or tools
- Candies, chips, coffees, energy drinks, and other refreshments
Get Your Own Merchandising Display Strips Today
If you’re looking to boost your sales with the help of display strips, then there are few better ways to proceed than with our professionals at the Do-It Corporation. Here at Do-It, we have a longstanding history of excellence in all of our merchandising and retail display solutions. For more information or to begin working with us, click here to contact us today!
