Versatile Merchandising Strip from Do-It Corporation helps Lice Shield provide product options for customers
Lice Shield likes to provide their customers with options. Do-It Corporation’s 2-MDR Merchandising Display Strip allows Lice Shield to offer a 5-ounce spray bottle and a 10-ounce flip-top bottle option — both on the same merchandising strip. The 2-MDR Display Strip has a digitally printed header area at the top of the strip. Just below the header are two horizontal slots designed for the 5-ounce bottle of Lice Shield’s Leave In Spray. Below those slots are two larger slots near the bottom of the strip sized to hold two 10-ounce containers of Lice Shield’s Shampoo and Conditioner In One. Two size choices. One versatile display strip. To match the color of the bottles, the header area of the strip was digitally printed on white, 3 mil film and laminated to the strip just prior to diecutting. Do-It Display Strips make it easy to cross-merchandise. The simple-to-move strip can be located near related products — in the shampoo aisle or in the pharmacy – encouraging impulse sales in any location. The digitally printed header draws attention to the product and reinforces Lice Shield’s brand message.